Congratulations to Robert Kindel from Feldsaaten Freudenberger GmbH & Co. KG! Mr. Kindel was drawn among the numerous participants in the "false labeling" competition and received a brand new iPad mini from Andreas Bartling (l.), Business Development Manager at Faubel.
"An obvious case of false labeling: there is more inside than what it tells." That was the slogan of the mailing sent to our customers not only to inform them about our post seed® and Carry Label labels, but also to invite them to join the competition. All that participants had to do was to send an email back to Faubel with the keyword "false labeling".
Why choosing "false labeling" as a slogan? For Frank Jäger, Faubel's Managing Director, it was an easy decision: "At first glance, it may appear provocative for a label manufacturer to choose such a slogan for a mailing. But our Carry labels and post seed® are more than just ways of marking products. That's what we wanted to say tongue in cheek in order to attract attention." Indeed, Carry Labels contain giveaways that can be placed inside booklet labels as on-pack promotions fully automatically. That is truly a key advantage at the point of sale. Our post seed® labels contain integrated seed tapes and are convincing "green advertising tools" for direct marketing.